Artificial Intelligence (AI) is transforming everything, from healthcare to customer service. But what does it mean for privacy in New Zealand? Let’s explore the risks and opportunities AI brings to the table. As New Zealand watches global developments, the EU’s AI Act provides a timely reminder of why regulating AI matters.
The Risks
AI systems often rely on massive amounts of data to function. This can include personal information like browsing habits, location data, or even medical records. If not managed carefully, this data can be misused or leaked. There’s also the risk of bias – if AI systems are trained on incomplete or skewed data, they can make unfair decisions.
It can be really hard to know if what you're creating contributes to an AI model's learning processes. Some businesses allow you to opt out of using you content for AI training, but it's still relatively uncommon and even if the box is ticked, how do we make sure our data isn't being consumed and used?
The Opportunities
On the flip side, AI can enhance privacy protection. For example, AI-powered tools can help organisations identify and secure sensitive data. Machine learning algorithms can also detect unusual activity, such as potential data breaches, and respond quickly.
For New Zealand, the key is ensuring AI is used responsibly. The Privacy Act 2020 and guidelines from the OPC provide a solid foundation, but it’s up to businesses and developers to put privacy first. As of now, we don't have a comprehensive legislative tool for AI so ensuring ethical management of AI comes from existing frameworks.
One of the ways that AI ethics are being built in to regulation in other countries is by the EU AI Act.
What is the EU AI Act?
The EU AI Act is one of the most comprehensive attempts to govern AI. It categorises AI systems by risk, from minimal to unacceptable. For example, facial recognition in public spaces faces stricter rules due to its potential for misuse. The Act’s focus is clear: promote innovation while protecting human rights and privacy.
The EU is a recognised world leader in regulating the unregulatable, so I'm sure this Act will have implications for how NZ chooses to manage and regulate AI in future.
What Does This Mean for New Zealand?
While New Zealand doesn’t have specific AI laws yet, we can learn a lot from the EU. The Privacy Act 2020 already offers a strong foundation, emphasising transparency and accountability. But as AI systems become more prevalent, we’ll need to address questions like:
Practical Tips to Stay Safe
While governments work on regulations, here’s how you can protect yourself in the meantime:
Do you have AI operating in your business? Do you need a hand understanding the privacy risks?